Elevating a UK Coaching Brand with a Modern, Authority-Driven Digital Presence
Industry: Mortgage Broker Coach
Website: https://craigskelton.co.uk
Craig Skelton is a well-respected coach within the UK mortgage industry, known for helping brokers grow their businesses, improve performance, and operate with more confidence and clarity.
However, his online presence had fallen behind the level of expertise he provides. The previous website was cluttered, difficult to navigate, and lacked the structure needed to clearly communicate Craig’s services and coaching methods.
For a coach operating in a competitive and credibility-driven industry, the website simply wasn’t supporting his brand.
The Challenge
When Craig approached us, his website suffered from:
- An outdated design that lacked authority
- A cluttered layout with no clear user journey
- Poor navigation structure
- Weak presentation of services and coaching programmes
- No strong call-to-action structure
- Limited trust-building elements
For a coach whose business relies on clarity, professionalism, and guidance, the website did not reflect the impact of Craig’s work.
The Rebuild
Our goal was to create a digital presence that communicates Craig’s authority in the mortgage coaching space, presents his services clearly, and supports brokers in taking the next step.
1. A Clean, Modern Coaching Identity
We completely refreshed the design, introducing:
- A professional, minimalist layout
- Clear content hierarchy
- A modern typography and colour system
- Strong emphasis on clarity and structure
2. Messaging Aligned to Mortgage Brokers
The new site focuses on:
- Services explained clearly and concisely
- Benefits-driven messaging for mortgage brokers
- Visuals that support learning and professionalism
- A strong value proposition centred around growth and support
3. Built for Conversion and User Flow
We improved the user journey by adding:
- Clear enquiry pathways
- Structured calls to action across key pages
- A mobile-first layout
- Simple, intuitive navigation for easy access to coaching resources
4. A Smooth, Efficient Delivery
Communication remained seamless from initial planning to launch, allowing us to deliver a complete rebuild quickly and without unnecessary complexity.
Before & After
Before:
Outdated styling, unclear structure, and messaging that didn’t reflect Craig’s expertise.
After:
A clean, structured, authority-driven website that positions Craig as a leading voice for mortgage brokers across the UK.
Why This Matters
In the coaching industry, your website is often the first impression — and for mortgage brokers seeking guidance, clarity and professionalism are essential.
An outdated or cluttered site can:
- Reduce perceived authority
- Cause confusion
- Fail to communicate value
- Lower enquiry rates
Now, Craig has a website that supports his brand, strengthens his authority, and provides a clear, engaging experience for the brokers he serves.
