Transforming a Mortgage Firm with a Modern, Client-Focused Digital Experience
Industry: Mortgage Broker
Website: https://csmortgagesolutions.co.uk
CS Mortgage Solutions is a well-established mortgage brokerage known for delivering clear, friendly, and reliable mortgage advice to clients across the North East. Their team provides a high standard of support, but their online presence didn’t reflect the professionalism or scale of the business.
The previous website was outdated, difficult to navigate, and lacked the structure needed to guide clients towards enquiries. For a brokerage that prides itself on clarity and trust, the site was no longer fit for purpose.
The Challenge
When CS Mortgage Solutions approached us, their website had several issues:
- A dated design that didn’t align with their modern brand
- Poor layout hierarchy, making key services hard to find
- Limited credibility signals
- Weak lead-generation pathways
- A homepage that failed to communicate their value clearly
- Underwhelming mobile performance
For a busy brokerage operating in a competitive market, the website wasn’t supporting growth or building trust.
The Rebuild
Our goal was to give CS Mortgage Solutions a digital presence that matched the professionalism of their service and improved the client journey from first visit to enquiry.
1. A Fresh, Modern Visual Identity
We rebuilt the design system from scratch, introducing:
- A clean, structured layout
- Updated typography and colour palette
- Strong, trust-focused visuals
- Clear presentation of services and team credibility
2. Clear, Confidence-Building Content
The new site emphasises:
- Straightforward explanations of services
- Credibility markers such as team highlights, qualifications, and reviews
- A stronger value proposition
- Improved clarity for first-time buyers, remortgage clients, and home movers
3. Designed to Generate Enquiries
We optimised the user experience by integrating:
- Consistent call-to-action prompts
- A simplified navigation system
- Mobile-first design for on-the-go visitors
- Clear enquiry pathways for different client types
4. Smooth Delivery and Collaboration
Throughout the project, communication remained efficient, ensuring a fast turnaround without compromising on quality.
Why This Matters
For mortgage brokers, trust and clarity are everything — and clients often form their first impression from your website.
An outdated site can:
- Undersell your expertise
- Limit enquiries
- Make navigation frustrating
- Reduce trust and credibility
Now, CS Mortgage Solutions has a digital presence that supports long-term growth, improves the client experience, and strengthens their position in the market.
