Modernising a Broker’s Online Presence to Match the Quality of His Service
Industry: Mortgage Broker
Website: https://chrishazellmortgages.co.uk
Chris Hazell is a respected mortgage and protection adviser based in Birmingham. His service is professional, personal, and highly trusted — but his digital presence didn’t reflect any of that.
Before working with us, Chris was operating on a Wix template website that he had invested three years into. The platform wasn’t the issue — the structure, layout, and execution were. The site looked outdated, lacked clarity, and didn’t communicate the credibility Chris had built offline.
For a broker who takes pride in offering clear, expert guidance, the website experience simply didn’t measure up.
The Challenge
Chris’s old website shared many of the problems we see across the financial services industry:
- A rigid DIY structure that made updates difficult
- Outdated visual design
- Limited flexibility for lead generation
- No clear hierarchy or messaging
- A layout that didn’t build trust or reflect Chris’s personality
It wasn’t broken — but it also wasn’t helping.
And for advisers in competitive local markets, your website has to work just as hard as you do.
Our Approach
We rebuilt Chris’s entire website from scratch, creating a platform that feels modern, credible, and aligned with the way he supports clients.
1. A Clean, Trust-Focused Design System
We crafted a simple, professional user experience that highlights Chris’s strengths:
- Clear service breakdowns
- Strong credibility signals
- Client-first navigation
- Mobile-friendly layouts
2. Structured for Lead Generation
The website now supports:
- Clear call-to-action pathways
- Intuitive user flow
- Smooth navigation & conversion points
3. Messaging That Sounds Like Chris
We restructured the content to:
- Remove the corporate tone
- Create clarity around his services
- Build trust through transparency and simplicity
4. Technical Improvements
- Fixed structural issues from the previous build
- Improved speed & security
- Ensured long-term scalability
The result is a polished, reliable platform built with the future in mind.
Before & After
The transformation was more than visual — it was functional, strategic, and brand-defining.
Before:
Outdated design, unclear navigation, inconsistent branding.
After:
A clean, modern website that reflects the quality, care, and professionalism Chris brings to every client interaction.
Client Testimonial
“Robert from My Social Goals did an amazing job turning my amateur website into something far more user-friendly and professional.
The process was incredibly smooth and quick. Robert took the time upfront to fully understand my goals and the role of the website in achieving them, then worked tirelessly to bring that to life.
I’m extremely happy with the end result and will be recommending My Social Goals to everyone.”
— Chris Hazell, Mortgage & Protection Adviser
Why This Project Matters
Your website isn’t just a place to hold information — it’s where trust begins.
For advisers like Chris, an outdated website isn’t just inconvenient. It can negatively impact:
- Client confidence
- Lead quality
- Perceived professionalism
- Competitive positioning
By modernising the experience, Chris now has a digital presence that supports his reputation — not one that holds it back.
