Giving a Manchester Landscaping Firm a Website That Matches the Quality of Their Craft
Industry: Landscaping & Paving
Website: https://penneywisepaving.co.uk
Penneywise Paving & Landscapes is a long-standing landscaping and paving company run by Carl, who has built a strong reputation across Manchester for reliable workmanship and honest service.
However, like many established trades businesses, Penneywise’s online presence hadn’t kept up with the quality of the work being delivered offline.
Carl had been using the same DIY-built website since 2015 — and after years of updates, patchwork edits, and old design limitations, the site no longer represented the company’s professionalism.
The Challenge
When Carl reached out, his website suffered from:
- A noticeably outdated design
- Poor mobile responsiveness
- Inconsistent content and imagery
- No modern call-to-action structure
- Weak credibility signals
- A layout that didn’t build trust or guide enquiries
For a business where visual work sells the service, the website simply wasn’t doing the job anymore.
The Rebuild
Our goal wasn’t just to modernise the website — it was to give Penneywise a digital presence that feels as professional and reliable as the work Carl delivers on-site.
1. A Fresh, Modern Visual Identity
We updated the entire design, introducing:
- Clean layout structure
- Strong use of project photography
- Consistent branding
- A more premium colour and typography system
2. Clear, Credibility-Focused Content
The new site highlights:
- Services explained clearly
- Before/after visuals
- Trust markers and benefits
- A stronger value proposition
3. Built for the Way Trades Businesses Sell
We improved user flow by adding:
- Clear enquiry pathways
- High-impact CTAs
- A mobile-first structure
- Simple, intuitive navigation
4. A Smooth, Fast Delivery
From the first Zoom call to final launch, communication remained quick and seamless — ensuring the project moved from outdated to fully updated in a short turnaround.
Before & After
Before:
Outdated visuals, confusing layout, and a lack of trust-building elements.
After:
A modern, professional website that finally reflects the quality, reliability, and craftsmanship behind Penneywise’s services.
Client Testimonial
“Recently had Rob from My Social Goals redevelop my dated business website. From the initial Zoom call, it was all systems go and completed in a fast and professional manner.
I asked for a few wording and photo changes afterwards, and Rob sorted everything with no issues.
All in all, a great experience. Happy customer.”
— Carl, Owner of Penneywise Paving & Landscapes
Why This Matters
In trades and local services, first impressions often come from your website long before a customer ever picks up the phone.
An outdated or DIY site can:
- Undersell the quality of your work
- Reduce trust
- Push customers toward competitors
- Fail to convert enquiries
Now, Penneywise has a website that supports growth instead of holding it back — a platform built to win more jobs, show craftsmanship clearly, and elevate the brand in a competitive local market.
