Turning a DIY Coaching Website into a Professional, Credibility-Driven Digital Presence
Industry: Life & Business Coaching
Website: https://lenagorecoaching.com
Lena Gore is a life and business coach with a growing client base and a strong reputation for helping professionals navigate clarity, confidence, and personal growth. As her practice expanded, her online presence needed to rise to the same standard.
Her original website — a DIY build created when the business first launched — was no longer doing her justice. It lacked structure, depth, and the visual credibility needed to support a premium coaching experience.
The Challenge
As Lena’s services and audience evolved, her website had fallen behind. She needed a digital presence that:
- Reflected her professionalism and coaching expertise
- Communicated her value clearly and confidently
- Looked trustworthy, modern, and aligned with her brand
- Guided potential clients into meaningful engagement
- Supported her long-term growth as a coaching business
The DIY site provided basic information, but it didn’t tell her story, build trust, or convert visitors into enquiries.
The Transformation
Our goal was to build a website that feels like Lena — warm, professional, empowering, and genuinely human.
1. A Refined, Modern Visual Identity
We elevated her brand with:
- Clean, modern design
- Warm, approachable visuals
- A balanced layout that feels professional but not corporate
2. Clear Messaging That Builds Trust
We reshaped her content to:
- Communicate her value and coaching approach
- Explain her services with clarity
- Highlight her credibility and experience
- Make her unique voice shine through
3. Designed for Conversion
The new site leads visitors toward meaningful next steps with:
- Intuitive navigation
- Clear calls to action
- Service-led structure
- Easy access to booking pathways
4. A Smooth, Collaborative Build
Through a focused discovery call and ongoing communication, the redesign was delivered efficiently — without overcomplicating the process or slowing down her day-to-day work.
The Result
Lena now has a website that:
- Reflects her professionalism
- Builds instant credibility
- Connects emotionally with her audience
- Supports her mission and future growth
- Looks and feels like a premium coaching brand
It’s a stronger foundation for growing her client base, promoting her services, and presenting herself online with confidence.
Client Testimonial
“Really pleased with my new website that Robert designed.
It was great to work with Robert who listened to my feedback, gave his expert opinion, and always made sure I was happy.
Thanks Robert!”
— Lena Gore, Founder of Lena Gore Coaching
Why This Matters
In coaching — where relationships, trust, and personal connection are everything — your website must do more than look nice. It needs to reflect who you are, communicate your value clearly, and create an immediate sense of confidence.
That’s exactly what Lena’s new website now achieves.
