A Complete Digital Rebuild for One of the UK’s Top-Rated Mortgage Advisers
Industry: Mortgage Broker
Website: https://muuvin.co.uk
Daniel is an award-winning mortgage and protection adviser based in the North East — ranked among the Top 3 advisers in the UK on Unbiased and Newcastle’s #1 rated adviser on VouchedFor in both 2023 and 2024.
His reputation is exceptional.
His results are exceptional.
His website… wasn’t.
The Challenge
Before working with us, Muuvin’s website suffered from the classic problems most high-performing advisers face:
- Built from a DIY template
- Generic stock photos and icons
- Copy that felt corporate and disconnected from Daniel’s actual personality
- No clear positioning
- And most critically — the site wasn’t secure, which is a major credibility risk in financial services
Daniel had the expertise, the reviews, and the real-world reputation…
but none of it came across online.
His digital presence simply didn’t match the standard of his service.
Our Approach
Our goal wasn’t to “make a nicer site.”
It was to build a true digital reflection of Daniel’s brand — warm, trustworthy, and unmistakably personal.
In just 3 days, we delivered a complete rebuild:
1. UI/UX Redesign from the Ground Up
A clean, conversion-focused layout designed to highlight:
- Client testimonials
- Awards & rankings
- Daniel’s personality and approach
2. Brand-Aligned Copywriting
We rewrote every word to sound like him:
- Friendly, simple, and human
- No jargon
- No corporate fluff
3. Professional, Non-Stock Visual Direction
Removed generic imagery and replaced it with a modern, trustworthy visual system crafted for advisers.
4. Security, Speed & Stability
- Full SSL & security configuration
- Performance optimisations
- Mobile-first experience
5. Strategic CTAs
Clear and intentional contact touchpoints — increasing the likelihood that visitors convert into enquiries.
The Outcome
The shift was immediate and measurable:
- Daniel finally has a website that supports his reputation instead of weakening it.
- Clients feel more confident and comfortable reaching out.
- Early analytics show longer session durations and increased interaction with booking options.
- Feedback from his audience has called the site “much more like Daniel.”
This wasn’t just a facelift — it was a full brand realignment.
Why This Project Matters
In the financial services space, a website isn’t decoration.
It’s the first trust filter clients use before they contact you.
And here’s the truth:
You can be exceptional at your job — but if your website feels outdated, generic, or impersonal, you’ll lose potential clients before the conversation even starts.
For advisers, tone matters.
Credibility matters.
Security matters.
And the experience needs to feel like you.
That’s the difference a proper redesign can make.
